In a previous post we showed you how to create a business model for your CPR business. There, we touched briefly on the types of classes that you should consider offering to your customers.
With this post, we’ll go deeper into the options and will help you to figure out which are the best classes to offer in your CPR business, and what’s going to give you the best return on investment. In other words, which classes would make good financial sense in your business.
CPR and First Aid
The CPR and First Aid course will probably be the first course you should consider offering to your customers. It could also be the most popular course you offer.
This is simply because there is a substantial demand for this training. Generally, certain individuals are required to have this training for their jobs, like those working at daycare centers, old age homes, manufacturing, electricians, and other industries.
In addition, some people need the training because OSHA requires them to have it due to their work, and some State Laws also regulate who must have First Aid and CPR training.
Because so many people need First Aid and CPR training, you’ll present a lot of these classes. So, although these classes are typically cheaper than other, more advanced classes, they have a good return on investment. They typically also have fewer equipment requirements compared to more advanced courses.
A step up from First Aid and CPR is the Basic Life Support course for Health Care Providers (BLS).
This is the version of CPR for health care providers and it teaches them how to perform CPR on adults, children, and infant patients. As such, the course is primarily aimed at anyone with a medical license or for those in school for a healthcare profession.
This is a good option to offer, but it’s important to keep in mind that people who are not licensed health care professionals are not required to have this certification. However, that doesn’t mean you can’t teach this course to non-healthcare providers.
So, if you choose to offer classes to the public, this could save you some money. For example, instead of having a CPR class where only 2 students sign up, and then having a separate BLS class where 3 students show up; you could offer one class to a total of 5 students and teach them all BLS. This helps you save time and money.
Advanced Cardiovascular Life Support or ACLS is another course you could consider offering. It’s a step up from the BLS and introduces advanced airway management, ECG rhythm interpretation, and the use of cardiac drugs. Because of this advanced level of care, this certification is generally required by paramedics, nurses, or physicians.
When it comes to this course, there are some things you need to consider, though. The first thing is that, if you don’t have any medical background, you won’t be qualified to teach this course.
The second thing is the cost of equipment. There’s already a cost to getting CPR and First Aid equipment. Then there’s an additional expense to get the equipment required for an ACLS course. This is often advanced equipment like airway heads, ECG monitors, and the drugs used in the course.
So, you must decide whether you can afford to invest in buying this equipment. One option is to start off by offering the CPR and First Aid course, and once you’ve built up some capital, buy the advanced equipment and start offering this course.
Another thing you might consider is the situation where you don’t have any medical background and, as such, you won’t be able to teach this course. The solution is to then hire people who are qualified to teach this course. Obviously, this will come at a greater expense to you, but in the long term it’s an excellent option to diversify your services.
Because it’s a highly specialized course with a limited customer base, and a high cost of getting the necessary equipment, this course will may not generate as high of a return on investment in the short-term, but long-term in our experience, it’s a very strategic course to offer.
The Pediatric Advanced Life Support or PALS of course is primarily aimed at advanced health care providers who need the certification for their job. This would, for example, include paramedics, nurses, and doctors. The requirements for this certification are often driven by licensing boards and local employers, but this course can also be taken by medical professionals or students in a medical program who are not required to have the certification but are interested in expanding their knowledge.
Like ACLS, the same considerations will come into play. So, you need more advanced equipment which requires a larger capital investment, and the market of potential customers is a lot smaller, meaning that it typically has a lower return on investment in the short-term.
Synergy Between Courses
Now, you might think that you’ll only present the basic CPR and First Aid course and that you don’t have the time or inclination to present the other, more advanced courses.
Here, we’ll always advise that you present as many of the courses as possible. This is simply because there’s an excellent synergy between the courses. For example, you could present the ACLS course to a doctor, and if he likes what you’re doing and how your course is presented, he could maybe refer his employees to you to take the CPR and First Aid course. In this way you build your client base.
Other courses you can consider are courses like bloodborne pathogens or oxygen administration courses. These are even less common then ACLS or PALS, but that doesn’t mean they’re not needed. In fact, many people need these certifications, especially in the industrial arena. So, they’re an excellent option to consider incorporating in your long-term plans in order to present a well-rounded offering to your customers.
Apart from these and the courses mentioned, there are also other niche courses like babysitting classes, pet CPR, and wilderness medicine classes. These are all rare, but there are customers out there that need them, and as we’ve said, there’s an excellent synergy between courses. So, you might just present one of these courses to a customer that opens a new avenue of work for your other courses.
Hopefully, this guide was helpful in giving you some guidance as to which courses you should offer in your CPR training business. Remember, you don’t have to start with all the courses at once, and you can add them to your repertoire as you go.
If you’re already an instructor and want to partner with an AHA Training Center that can help you run your training program more efficiently, you can learn more about alignment with us.